Category: Uncategorized

NJIT Alumni Event

John at NJIT Alumni Event

John at NJIT Alumni Event

I attended the NJIT Alumni Event in Tampa over the weekend.  We had a great dinner Saturday night and went to see the Tampa Bay Rays play the Chicago White Sox Sunday.  There were 260 of us at the ball game and we enjoyed lots of food and fun.

If you are an NJIT alum living in south Florida, be sure to drop me a line or go on Facebook or LinkedIn to join the groups I set up for us.

John Schneyer

Boca Consultants

Job Well Done


Before


After

This is an example of a great experience.

My car was the victim of a runaway dumpster creating the damage you see in the before picture. My friends, Chadia and Jay, at Auto Tech & Body in Pompano Beach handled the repairs for me. They discussed all my options, handled the work with the insurance company, and made my bad experience a delight.

I have always referred to Auto Tech and Body, but now I can show you a sample of their work. You can find them here: Auto Tech & Body

I also use them to service my car.

Give me a call sometime. I’ll get you connected to other great business people.

John Schneyer
Boca Consultants

Wake Up Call for Water

Check this link to the Economist for an initial eye-opener on how much water is used for some of the products we consume.

John Schneyer
Boca Consultants

Employers beware

Click for the Economist Story

The story below (and at the link above) is something you want to consider not just when letting employees go but also when hiring and managing them through their careers. For many businesses, the information they have is more valuable than the physical products they make.

Give us a call, we can help.
John Schneyer
Boca Consultants

What departing workers take with them

IF YOU are losing your job, you might at least walk away with a competitive advantage. A survey for Symantec, an internet-security firm, suggests that some 60% of American workers who left their employers last year took some data with them. Respondents admitted that they had lifted anything from e-mail lists to customer information, with two-thirds of such workers using this stolen data in their new job. The most popular method of theft was taking hard-copy files (61%), while around half put data on an electronic-storage device such as a CD or USB stick. And it seems easy to do: 82% of departing employees said that no checks were carried out on what they had kept. Many also admitted to keeping electronic-storage devices given for their jobs, even PDAs and laptops.

The rational marketer (and the irrational customer)

From Seth Godin’s blog: click here

The rational marketer (and the irrational customer)

The most common frustration I see, and I see it daily, comes from marketers who can’t figure out why more people won’t buy their product. This particularly afflicts b2b marketers, who ostensibly have rational customers.

Let’s say, for example, that you have a service that can deliver leads for five percent of what it costs to get them via a trade show. Why would any rational business, particularly one that says it wants qualified leads, spend that money on trade shows and not on you?

I mean, I mean, you can PROVE that your system works. You can guarantee it. You can provide testimonials and real-time evidence. And yet, the person you’re calling on won’t give you money and will spend it on the traditional system, which is a total waste.

You know that your car is more aerodynamic. You know that your insulation is more effective. You know that your insurance has a higher ROI.

You’ve thought about it a lot because it’s your job to think about it. It’s your job to make those charts and tables and graphs and brochures. So you know it.

The problem is that your prospect doesn’t care about any of those things. He cares about his boss or the story you’re telling or the risk or the hassle of making a change. He cares about who you know and what other people will think when he tells them what he’s done after he buys from you.

The opportunity, then, is not to insist that your customers get more rational, but instead to embrace just how irrational they are. Give them what they need. Help them satisfy their needs at the same time they get the measurable, rational results your product can give them in the long run.

Give us a call, we can help.
John Schneyer
Boca Consultants